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We're almost half way through this year's Amazon Prime Day and we keep running into deals on the best smartwatches left, right, and center, and now it's the Apple Watch Ultra 3's time to shine. • Browse the full Amazon Prime Day saleI'm using an Apple Watch SE 2 (I'm satisfied with its basic offerings), but I've been admiring the new Ultra model from afar, purely because of how much of a beast it is in the world of wearables. It's very much an investment piece, but it's now down to $649 (was $799) in the US, and £649 (was £749) in the UK. When it comes to Apple discounts, the tech giant doesn't like to be as generous as other brands, so this Apple Watch Ultra 3 deal is somewhat of a rare occurrence. Not only has a brand new Apple Watch model received a price drop, but it's the lowest price we've seen it hit ever. On top of that, it takes the top overall spot in our list of favorite smartwatches. Today's best Apple Watch Ultra 3 dealsYou can save a staggering $150 on the brand-new Apple Watch Ultra 3 at Amazon's Prime Day sale. Packed with premium features, you're getting Cellular connectivity, a boosted 42-hour battery life, and emergency satellite messaging. Today's deal is the lowest price we've ever seen the Ultra 3 hit, and it's our best-rated smartwatch. View DealLikewise with Amazon UK, our best overall smartwatch has hit its lowest price, and it was only released just last September. Apple deals are very few and far between, and though £100 off may seem a little stingy, it's quite the steal for a brand new premium Apple device. View DealIf you're tired of your standard Apple Watch series and are ready to take things to the next level with your wearables, the Apple Watch Ultra 3 could be the model for you. Or, if you're a Garmin owner who's looking to make the switch, the Ultra 3 is a solid rival. As I've mentioned, my Apple Watch SE 2 is going strong, and I haven't felt the need to seek a proper upgrade just yet. But discount aside, the Ultra 3 has a handful of features I think are worth the investment. For starters, the Ultra 3 is the first smartwatch in Apple's lineup to have flagship satellite connectivity, designed to enhance communication features in areas where you're limited for signal. Additionally, one of the watch's key functions is Emergency SOS via Satellite, which would come in handy if you're lost on an expedition. Compared to its predecessor, and other Apple Watch models for that matter, the Ultra 3 has a much larger screen with wide-angle viewing, a handy addition that helps you view notifications even when you're not looking at the watch face-on. We found this to be very helpful for reading pop-ups in low-brightness environments. But these aside, the Ultra 3's battery life truly puts other models in the ground. One of the biggest setbacks with the SE 2, for example, is that I find myself having to charge it constantly. When it comes to the Ultra 3, it can go for a good 42 hours on normal use before needing another round of juice. More Prime Day deals in the US Amazon Devices: Fire Sticks & Echo from $18Amazon Haul: viral gadgets, tech & appliances from $1.99Apple: MacBooks, AirPods & AirTags from $29Beauty: 50% off toothbrushes & hair toolsCheap TVs: smart TVs from $69.99Garden: tools, mowers, planters from $24.99Headphones: 50% off Beats, Bose & SamsungLaptops: Apple, HP & Dell from $199Mattresses: Sealy, Serta & more from $186Patio: outdoor furniture, rugs & decor from $19.99Sports: 50% off fitness gear, treadmills & clothingVacuums: Dyson, Shark & Bissell from $34More Prime Day deals in the UK Amazon Prime: get a 30-day free trialAmazon Devices: Fire, Ring & Blink from £13.99Amazon Haul: up to 30% offApple: up to 33% off AirPods & Apple WatchAppliances: up to 45% off Ninja & TefalBeauty: up to 60% off Philips & Oral-BEssentials: household goods from £5Fans: from £20Fashion: up to 50% offGaming: £90 off PlayStation 5Headphones: up to 50% off Beats & SonyLaptops: from £149Tablets: Samsung & Lenovo from £79.99Toys: up to 25% off Lego and ToniesTVs: from £129.99Vacuums: up to 40% off Shark & RoborockWearables: up to 30% off Garmin & Oura