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Biedronka tests new store format called 7BIEK in Siewierz
Jeronimo Martins Polska opened a pilot store under the 7BIEK banner in Siewierz (Silesian province) — a new discount format with a simplified product range and fewer promotions. The store layout, leaflets, and merchandise presentation have changed, though the color scheme nods to Biedronka. Early customer feedback is positive, but the company has not disclosed the full project assumptions or expansion plans. Biedronka operates approximately 4,000 stores in Poland, so any format expansion would be significant.
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