NBA Players Union Rebrands With Kendrick Lamar's Creative Agency
The NBA Players Union (NBPA) has launched a new brand identity created in collaboration with Kendrick Lamar's creative agency. A short film promoting the rebrand debuted at the Cannes Lions International Festival of Creativity. NBA stars Kyrie Irving, Jaylen Brown, Jalen Brunson, and Stephen Curry all appear in the film.
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