RingConn uses Gollum from Lord of the Rings to market its smart ring – awkwardly
Smart ring maker RingConn has launched a Lord of the Rings-themed marketing campaign, claiming Tolkien's story illustrates how meaningful transformation comes from small daily choices. The campaign draws on a philosophy of everyday awareness — but the key problem is that the most prominent figure in the narrative is Gollum, a character utterly destroyed by his obsession with a ring.
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