Urbanek refreshes packaging and logo after 40 years

Polish vegetable preserve brand Urbanek is undergoing a rebrand after more than 40 years on the market. The new logo draws inspiration from the authentic signature of the Urbanek brothers, with the tagline "You know from the start it will be good". Packaging remains in dark green with beige and burgundy branding. The company sells products in Poland and on 30 foreign markets.