Korean skincare evolves: "skinimalism" trend replaces 11-step routine

The multi-step Korean skincare routine of 11 steps is giving way to "skinimalism" – a philosophy of less is more. The new trend involves cutting the number of products used to only the essentials, to avoid overloading the skin. The shift stems from increasingly fast-paced lifestyles and growing awareness that excess cosmetics can have the opposite effect.