Poznań launches summer tourism campaign with humorous short films

The Poznań Local Tourism Organisation (PLOT) has launched a summer promotional campaign to attract visitors to the capital of the Greater Poland region during the holidays. A series of short, humorous videos highlights the city's top attractions and builds on last year's campaign "Poznań. Serio warto" (Poznań. Really Worth It), featuring a guide character named Piotr Paweł.

Do humorous tourism campaigns attract more visitors than traditional advertising?

Rzeczpospolita · 11d ago · Source ↗

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Poznań launches summer tourism campaign with humorous short films

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