Dettol apologises for China ad comparing women to 'secondhand services'
British hygiene brand Dettol has apologised and withdrawn a five-minute advertisement released in China in which a man compares his ex-girlfriend to a "secondhand service" because she had previously lived with someone else. The brand said the ad was meant to criticise "toxic men," but it was widely condemned on Chinese social media as offensive to women. Dettol pulled the spot from all online platforms after the backlash.
British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ womanThe British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women.The five-minute advert for a multipurpose disinfectant, released across many online platforms at the end of May, features a man comparing his girlfriend with his former partner. Learning that his former girlfriend had previously lived with someone else, the man likens their relationship to a “secondhand service”. He then tells his friends that he intends to find a “clean and untouched” woman with whom he can be the first sexual partner. Continue reading...
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