Walmart Acquires Vibe.co to Expand Its Video Advertising Business
Walmart has announced it intends to acquire Vibe.co, a platform that lets advertisers buy and create video advertising. The retail giant already sells ad inventory in its stores and through its Vizio TV unit, and the deal is aimed at growing its position as an advertising seller, not just a buyer. The move reflects Walmart's broader push to build a major retail media business.
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