Biedronka may end its 16-year sponsorship deal with the Polish Football Association

Talks between the Polish Football Association (PZPN) and supermarket chain Biedronka have stalled, with their contract having expired at the end of July, according to SportMarketing.pl. If no deal is reached, it will end one of the most recognisable sponsorship partnerships in Polish sport, lasting 16 years. The PZPN would need to find a replacement sponsor.