Beatlemania Never Died — Today It Lives Through Swifties' Bracelets and BTS Lightsticks

The mass fan hysteria seen during the Beatles era never ended — it evolved into modern fandoms like Swifties (Taylor Swift fans) and ARMY (BTS fans). Instead of breaking through police lines, fans now exchange friendship bracelets, wave lightsticks and are amplified by TikTok algorithms. The author argues that society didn't outgrow Beatlemania; it simply changed how it expresses the same collective emotion.

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