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🇵🇱 Poland
Brand Poland: 30 years of wasted chances and endless fresh starts
For 30 years, Poland has repeatedly restarted its national branding efforts from scratch, with each attempt ending in scandal, resignations or institutional collapse. The latest episode involves an error-riddled report, the dismissal of a government plenipotentiary, and a foundation that announced its own dissolution only to reverse the decision hours later. The piece asks why Poland cannot build a lasting national brand on the model of South Korea.
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