Why suing Meta over fraudulent ads is so difficult to win

Under current law, Meta is treated solely as a technical intermediary, making it very difficult to win a lawsuit over fraudulent ads carried on its platforms. Courts require plaintiffs to prove not just that an ad was fraudulent, but that the platform itself acted unlawfully — a much higher bar. The case involving Brzoska against Meta highlights this legal gap, which experts say urgently needs reform.

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