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Greenwashing scrutinised: when does "eco-friendly" actually mean eco-friendly?
Terms such as "ecological", "green", "climate-neutral" and "sustainable" are now common in advertising, but they do not always reflect genuine environmental action. Greenwashing — making false or exaggerated environmental claims — is increasingly subject to regulation and enforcement scrutiny. Companies must exercise greater care in how they describe their environmental credentials to avoid legal consequences.
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