Startup launches Twitter.now in bid to revive the abandoned Twitter brand

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Operation Bluebird, the Virginia-based startup trying to revive the allegedly abandoned “Twitter” name and logo, announced Monday that it has launched its new social media network: Twitter.now.

“We are a small company, we have investors, and we have a product,” Stephen Coates, one of Operation Bluebird’s cofounders, told Ars. “And we have waited months and months to launch, and we are not going to wait anymore.”

As Ars reported in December 2025, Coates and his coterie believe that when Elon Musk bought Twitter in 2022 and quickly changed the company's name to X, the Twitter identity and intellectual property were abandoned.

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