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Top filmmaking YouTubers face backlash for promoting AI platform Higgsfield
Prominent filmmaking YouTubers including Matti Haapoja and Sam "Kold" Kolder posted sponsored videos showcasing AI platform Higgsfield's new Seedance 2.5 feature, pitching it as the future of video production. The videos triggered a significant viewer backlash, with audiences accusing the creators of promoting technology that threatens jobs in the industry. The controversy highlights growing tension between content creators and their communities over AI adoption.
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