Poland to promote national brand with unified strategy from 2027

Barbara Mróz-Gorgoń, the government's envoy for promoting Poland's national brand, announced that from 2027 Poland will be marketed under a single unified strategy. Starting in January, all institutions are expected to communicate with one voice on the matter. She also addressed accusations that the report "Polaków portret własny" was AI-generated, clarifying that AI was used only for transcription and editing, not for writing the content.

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