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Deepfake ads using faces of Polish public figures — Brzoska's case is just the tip of the iceberg
Rafał Brzoska's legal battle with Meta over the removal of deepfake ads reveals a much wider problem: the likenesses of politicians, journalists and celebrities are increasingly used in fraudulent advertisements. An expert explains that a familiar face works in an ad like a uniform on the street — it triggers unconditional trust. The phenomenon is growing and platforms are criticised for lacking effective protection mechanisms.
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