LiveWire One drops to $13,999 — less than half the original electric Harley's price

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Pricing for the LiveWire One motorcycle has been reduced to $13,999.

That’s a $2,500 savings and is less than half what the original LiveWire cost.

Company has been battling dismal sales and a stock delisting threat.

Harley-Davidson had high hopes for LiveWire and spun the motorcycle off into its own brand . However, times have changed, and the company has struggled to find its footing.

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In the first quarter of 2026, LiveWire only sold 91 electric motorcycles . That’s roughly one per day, but it’s a 176% improvement from the 33 bikes sold in the first quarter of 2025. While electric motorcycles brought in $1 million, the division still posted a $2.7 million operating loss.

More: LiveWire One Debuts As Cheaper Electric Motorcycle Without Harley Badging

The LiveWire originally debuted as an electric Harley-Davidson in 2019.

The only bright spot has been the company’s affordable STACYC e-bikes, which found 3,959 takers in Q1. They generated $1.4 million in revenue, but that wasn’t enough to overcome an operating loss of $300,000. Overall, LiveWire posted a $18.1 million consolidated net loss in the first quarter, and that was down from a $19.3 million loss a year ago.

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That’s not great, and the New York Stock Exchange notified LiveWire in July that they were in danger of being delisted because their stock price was less than $1.00 per share over a consecutive 30-trading-day period. The company recently regained compliance, but just barely, as their stock sits at $1.14 per share as of this writing.

Among the whirlwind of bad news, LiveWire has slashed pricing for their range-topping One motorcycle. The model now starts at $13,999, which is $2,500 less than the previous MSRP of $16,499. That’s a 15% reduction, and it’s worth noting the original Harley-Davidson LiveWire started at $29,799.

As a refresher, the One has a 15.4 kWh battery pack that feeds an electric motor developing 100 hp (75 kW / 101 PS) and 84 lb-ft (114 Nm) of torque. It enables the model to accelerate from 0-60 mph (0-96 km/h) in three seconds flat, before hitting a top speed of 110 mph (177 km/h).

While the bike is fast, it only has a combined range of 95 miles (153 km). Furthermore, the charging system is relatively slow, as a DC fast charger can take it from 0-80% in a leisurely 40 minutes. With a Level 1 or Level 2 charger, expect around 13 miles (21 km) of range per hour of charging.

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