Brzoska vs Meta: deepfake ads expose gaps in Polish and EU law

Rafał Brzoska is escalating his dispute with Meta over fake advertisements using his likeness in deepfake form. A Panoptykon Foundation expert explains that platforms become liable once a violation is reported, and the Digital Services Act (DSA) provides some tools to combat such content. However, without changes to Polish civil and criminal law, fighting deepfakes effectively remains very difficult.

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