Meta pays influencers to promote teen accounts amid looming platform regulations

A Tech Transparency Project report reveals that Meta routinely recruits parenting influencers to promote Instagram's safety features, especially when governments are considering platform regulations. In July, the company hosted Australian parenting influencers at a waterfront Sydney venue overlooking the Opera House for a "screen smart" camping-themed event promoting teen accounts. Critics argue the campaign is paid PR disguised as child-safety advocacy.

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