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Toyota visionary Hiroshi Okuda, who championed the Prius, dies at 93
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Toyota visionary Hiroshi Okuda, who championed the Prius, dies at 93

Hiroshi Okuda, the former Toyota chief who championed local production and early investment in hybrid drivetrains, has died at the age of 93. His strategic decisions were instrumental in bringing the Prius to market and making electrified powertrains part of mainstream motoring. Okuda's vision fundamentally reshaped Toyota's global strategy.

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