Google lowers Search profile threshold to 35,000 followers on YouTube and Instagram

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Google has lowered Search profile requirements to 35,000 followers on YouTube, Instagram, and X, and 100,000 on TikTok.

Search profiles are already appearing outside the US, even though Google’s support page still lists the US as the only supported market.

Google says it plans to expand the feature further and has “more to come” for creators.

If you have ever wished Google Search could give your favorite creators or publishers something closer to a social media profile, Google is getting there. The company launched Search profiles in June , giving eligible publishers and creators a dedicated space to bring their websites, social accounts, videos, and posts together. Now, Google is making those profiles considerably easier to get.

Google’s Search profiles initially required a sizable following: 100,000 followers on YouTube, Instagram, or X, or 300,000 on TikTok. Google has now lowered those thresholds to 35,000 for YouTube, Instagram, and X, while TikTok’s requirement drops to 100,000 followers.