Ozempic may have revealed the brain's hidden craving centre

GLP-1 drugs like Ozempic appear to suppress not only hunger but also cravings for alcohol and other addictive substances. Scientists are increasingly focusing on the lateral septum — a brain region packed with GLP-1 receptors — as a crucial link between the memory of a reward and the compulsion to pursue it. The finding could lead to new treatments for both addiction and obesity.