National CineMedia buys Captivate for $275M, expanding from cinemas to offices and apartments

National CineMedia has agreed to acquire Captivate Holdings, a leading operator of digital video screens in office and apartment building elevators and lobbies across North America, for $275 million from private equity firm Generation Partners. The deal combines NCM's cinema advertising network with Captivate's out-of-home screens, giving the combined company more than 48,000 screens and a major presence in premium digital out-of-home advertising.

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