YouTube doubles minimum view requirements for Partner Program starting in February

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TL;DR

YouTube is raising its requirements for creators joining its Partner Program.

Effectively doubling minimum views, the new rules are set to take effect in February.

YouTube is also expanding access to Premium Lite subscriptions.

Everybody hates YouTube ads , right? For all the time you may spend grumbling about them, trying to block them , or complaining about how much it costs to eliminate them , it can be easy to forget that these ads are what make it possible for your favorite creators to support themselves and continue to produce the videos you love. But now YouTube’s got some big changes coming to how it compensates creators, and there’s the chance we could see some real-world fallout from the adjustments.

When you’re making videos for YouTube, the dream is to be accepted into the YouTube Partner Program, opening your account up to revenue sharing while getting you access to all of YouTube’s latest and greatest features. But Google also gatekeeps this honor, limiting it to creators who pass certain performance and engagement thresholds. And today YouTube shares that it’s seriously raising the bar for entry.