Disney+ adds generative AI feature to help users find shows and movies

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Taking the cue from Netflix, Disney Plus is gaining a generative AI discovery feature to search for TV shows and movies using natural language.

The ESPN mobile app is also picking up an AI search feature, giving users instant access to sports data, news, stats, and other historical information.

These new AI features are currently in beta and only available to a small portion of app users.

It’s hard to escape generative AI today, especially considering the rapid adoption of AI features across a variety of devices and apps. But when implemented correctly, some of these tools can potentially improve the user experience. One of the most popular video streaming services is now hoping for a similar result with its latest beta.

In a blog post , The Walt Disney Company announced the rollout of an AI discovery feature in the Disney Plus app. This “beta experiment” is reportedly being undertaken with a small, unspecified batch of subscribers.