Nielsen to acquire ad-tech firm DoubleVerify for $2.15 billion in all-cash deal

Nielsen announced it will acquire DoubleVerify, an advertising performance measurement software provider, for $2.15 billion in an all-cash deal. Shareholders of the publicly traded DoubleVerify will receive $13.60 per share. Shares in DoubleVerify jumped nearly 14% in after-hours trading following the announcement. Nielsen has been privately held since 2022.