Musk's X appeals to keep advertiser boycott lawsuit alive

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Elon Musk's X is trying to revive a lawsuit against advertisers it's accusing of illegally boycotting the social media platform, despite previously reaching a settlement to end litigation against an ad-industry trade group.

"This case involves an unusually brazen group boycott," X said in a filing yesterday. "That misconduct has drawn the attention of regulators and Congress. There is no valid reason that this effort by the direct victim to recover its massive economic losses from that boycott should not move forward."

X's lawsuit was thrown out in March when US District Judge Jane Boyle in the Northern District of Texas ruled that advertisers did not commit any antitrust violation. Last week, Musk reached a settlement with the World Federation of Advertisers, the first defendant named in the lawsuit.

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