Ford Fathom EV pickup starts at $30K — but falls short of a game-changer

Ford's CEO has compared the new Fathom electric pickup truck, priced at $30,000, to a "Model T moment" for the company. Industry commentators are sceptical the vehicle will live up to such lofty expectations. However, its low price point may be enough to carve out a niche in the electric pickup market.