Luxury brands go underground, hiding sales from less affluent customers

A growing number of top luxury brands are adopting a "stealth selling" strategy, keeping contact with their wealthiest clients away from public view, with no visible storefronts or public events. Maximum discretion is becoming the new status symbol, replacing ostentatious logos and expensive ad campaigns. The trend is deepening the divide in the luxury goods market between ultra-wealthy and merely affluent consumers.