Leaked guide shows Flock Safety training cops to promote its surveillance tech

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404 Media has obtained a coaching guide that Flock surveillance gives to police about “how to speak to city councils about public safety technology.” The handbook highlights how Flock and police team up to convince cities to buy and keep its automated license plate reader technology, even when there is widespread public opposition to it, and encourages police to “own the narrative before someone else does” by championing the technology before citizens can oppose it during public comment periods.

The PDF guide notes that the general public and cities now “increasingly expect transparency, oversight, and accountability alongside public safety outcomes,” and tells police to not argue with people who believe that Flock’s license plate readers are “mass surveillance.”

“One of the most common questions agencies hear today is whether license plate recognition (LPR) technology constitutes mass surveillance. Many leaders instinctively respond by attempting to refute the claim. Flock's Jamie Hudson recommends a different approach,” the guide reads.

“Don’t avoid the concept of mass surveillance because you’re not going to convince opponents that it’s not,” the company recommends. Flock tells law enforcement agencies they need to try to convince city council and city managers that the technology is worthwhile before meetings with the public occur; that they need to have a “carefully scripted presentation” ready to go; and that police need to say they want Flock because they want to keep the community safe: “You care about your community. That’s why you’re bringing this in.”

Flock began offering this guide as part of a broader attempt to coach police on how to push back against criticism of its policies and security practices, many of which 404 Media has investigated and shed light on. These include the fact that Flock data was regularly making its way to Immigrations and Customs Enforcement (ICE), often in violation of sanctuary city and state laws; that Flock was used to search 83,000 cameras nationwide for a woman who had an abortion in Texas; and that Flock has been used by police to stalk people and surveil protesters . These investigations and broader concern over the surveillance state have led many cities to hold city council meetings to reconsider their Flock contracts, and this Flock-produced guide is an attempt to help police shape the narrative in a way that will either convince cities to buy Flock or to keep their contracts.

The guide is associated with a Flock webinar for police called “ How to Speak to City Councils: Meeting the Moment with Confidence ,” which included modules on “how to address misinformation with clarity.” After public opposition late last year, the company began to offer Q&A sessions with its CEO , Garrett Langley, for city council members, police, and mayors to address what Flock described as an “era of unprecedented misinformation.”

“The recent headlines about our company are largely a result of this environment,” the company told cities.

“Opponents have a very carefully scripted narrative. They come prepared. You should also have a carefully scripted presentation that addresses those concerns ahead of time,” the guide says. “The agencies that navigate these conversations successfully rarely wait until a council meeting to educate stakeholders. They brief city managers early. They meet with council members before votes occur. They share policies proactively and answer questions before public comment periods become the first introduction to the program.”

The guide also tells police that they can convince city councils that Flock is worth the monetary cost by conveniently not focusing on how much the cameras cost, but by “reframing the financial discussion itself” to focus on “the cost of unresolved crime.” Flock also writes that much of the opposition to its technology is happening because people “do not understand how it works or how it is governed.” This idea is one that has been regularly repeated by Langley over the last several months.

Surveillance companies regularly try to get police to act as quasi salespeople and spokespeople for their companies, pitting a private company and taxpayer-funded law enforcement on one side and citizens on the other. “For years, surveillance vendors like Flock Safety have shaped policy debates cities are supposed to run independently — staging council ‘prep calls’ and exploiting a basic asymmetry: the vendor controls the facts, and city staff are rarely positioned to challenge them,” Sarah T. Hamid, director of strategic campaigns at the Electronic Frontier Foundation told 404 Media after reviewing the guide. “The financial interest is obvious. Flock isn’t just selling surveillance, it’s scripting the public case for buying it. Because Flock treats public trust as a messaging problem rather than a governance outcome, that script keeps officials focused on ‘accountability’ in the abstract instead of the concrete harms and documented abuses its network has already enabled.”

404 Media has watched numerous city council meetings around the country where police talk about how Flock is a critical law enforcement system for them; in many cases, a police chief will speak about Flock and then introduce a Flock employee to give a presentation about the surveillance system. On Monday, 404 Media published an interview with a former Flock government affairs manager who regularly pitched the technology to cities at public meetings. An activist who has been pushing back against Flock in their community and who shared the guide document with 404 Media said that they have regularly seen the strategies suggested by Flock deployed in city council meetings they have attended and watched. 404 Media agreed to keep the activist anonymous to protect them from retaliation.

“I think this document shows a coordinated effort from Flock Safety to compel law enforcement agencies to convince our elected leaders to represent their interests as a company rather than the interests of concerned citizens,” they said. “I have watched many meetings locally in my city and my state and across the country, and you can see the techniques used in this ebook in the presentations given by law enforcement. Pivoting conversations away from concerns about mass surveillance and directing them towards procedure and governance is a vehicle that's used to downplay the concerns of privacy-minded citizens. We have every right to expect our elected leaders to listen to us, and it's very common to see city councils vote with a supermajority in favor of approving Flock contracts despite standing-room only attendance at city council meetings with little to no public support for this product.”

The guide specifically highlights several supposed success stories in which communities had very real concerns about Flock but ultimately decided not to get rid of the technology. For example, it highlights how Flock was able to get a vote in favor of its technology in Oakland, California, despite it being “one of the most scrutinized public safety technology debates in the state,” with “more than 140 public comments” and opposition from the city’s Privacy Advisory Commission: “The conversation shifted when officials stopped asking the public to trust the technology and started showing how the technology could be audited, reviewed, and held accountable.”

It also tells the story of Richmond, California, which allowed its Flock contract to temporarily lapse after the city’s cameras were included in the company’s national lookup tool . City officials there worried that their cameras’ data would be accessed by ICE, in violation of California and local law. “After concerns emerged around data sharing and sanctuary city policies, the city's program was paused and subjected to intense public scrutiny,” the Flock guide says. “Rather than relying on generalized claims about effectiveness, department leadership presented two and a half years of local results, including 274 arrests and 259 vehicle recoveries connected to the program. The council ultimately voted 4-3 to reinstate the system.”

Flock did not immediately respond to a request for comment.