AI Act from 2 August: bots must identify themselves, deepfakes must be labelled

From 2 August, new EU AI Act transparency rules apply: every bot must disclose to users that it is not a human, and deepfake content must be clearly labelled. Dr Paula Skrzypecka, a specialist in new technology law and AI governance, notes these are the latest in a phased rollout of the regulation. The new obligations apply to creators and distributors of AI systems operating in the EU market.