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FIFA's $20bn plan to bring private equity into the World Cup sparks backlash
FIFA is reportedly considering bringing private equity investors into the World Cup in a deal valued at $20 billion. Professor of Economics James Reade from the University of Reading argues the move would fundamentally reframe the tournament as a commercial asset designed to generate returns for investors rather than serve football's global community. He warns the proposal crosses a red line and threatens the core purpose of the sport's most iconic competition.
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