Coca-Cola nears record high as extra-caffeinated Mr. Pibb wins over budget shoppers

Coca-Cola's stock is approaching a record high, buoyed in part by an extra-caffeinated version of its Mr. Pibb drink that is attracting budget-conscious consumers. The company is outperforming broader consumer weakness by targeting shoppers looking for value. The boosted Mr. Pibb has become one of the key drivers of Coca-Cola's recent sales growth.