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Haaland and "rowing" fans sparked a surge in tourist interest in Norway during the World Cup
Norway gained the most in terms of global image among all countries during the most recent FIFA World Cup, according to an analysis by the Media Monitoring Institute. Both Erling Haaland's performances and the distinctive behaviour of Norwegian fans — dubbed "rowing fans" — drove the effect. Google, Wikipedia and travel platforms simultaneously recorded a significant rise in interest in Norway as a tourist destination.
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