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What public health can learn from anti-vaccine storytelling

Researchers are studying the storytelling techniques of anti-vaccine movements, which have existed since the 19th century — from English riots against mandatory smallpox vaccination in the 1800s to the modern Make America Healthy Again movement led by HHS Secretary Robert F. Kennedy Jr. The analysis aims to help public health professionals better communicate with vaccine-hesitant populations by understanding what makes anti-vaccine narratives persuasive.

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