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Beauty events transformed: hyper-personalisation replaces passive showcases
The beauty events industry has been transformed by social media and influencer marketing, with the event itself now just one part of a wider creator-community ecosystem. According to Monika Stegienko, Project Manager at endorfina events agency, today's consumers seek deep emotional experiences, hyper-personalisation and genuine brand relationships rather than passive entertainment. Co-creation and community building have replaced traditional product showcases.
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