Marketing millionaire buys non-league club and chases EFL promotion dream

Harry Hugo, who made his fortune at 26 by selling 40% of influencer marketing agency Goat in 2021, invested in a non-league football club after realising he would never need to work again by 30. The club is being described as a "non-league Wrexham" as it chases promotion into the EFL. Hugo is now driving the project from ownership level with ambitions to climb the football pyramid.