Shein Posts $99M Loss as Tariffs Bite — Price Hikes on the Table

Fast fashion giant Shein recorded a $99 million loss in Q1 2026, a dramatic reversal from $395 million in profit during the same period a year earlier. The collapse was driven by the reinstatement of tariffs on small parcels, which is central to Shein's low-cost business model. The company is now considering price increases to offset the impact.