Nolan's 'The Odyssey' in IMAX 70mm: moviegoers travel nationwide for rare screenings

Christopher Nolan's new film 'The Odyssey' is drawing audiences willing to travel long distances, queue up and pay premium prices for scarce IMAX 70 mm screenings. The rare format has become the biggest draw of the release, with very few cinemas equipped with 70 mm projectors. The high demand reflects a growing appetite for premium large-format cinema experiences.