Roku Raises Streaming Hardware Prices by Up to 50%

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TL;DR

Roku streaming hardware is getting more expensive.

Listed MSRPs for Roku streamers have increased by between $10 and $50.

As of writing, the streaming devices can still be purchased for less than their new sticker prices.

Roku devices are getting more expensive. The streaming hardware maker quietly raised the prices of its products this week, with increases ranging from $10 to $50.

As spotted by The Desk (via The Verge ), the listed retail prices of Roku’s current-generation streaming hardware have gone up. The Roku Ultra and the Roku Streambar SE saw the largest increases: both have jumped 50% from $99.99 to $149.99.