RingConn Gen 3 launches at $349 with Lord of the Rings tie-in

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The RingConn Gen 3 is now available to buy

It offers features such as sleep apnea tracking, and up to 14 days of battery life

To celebrate, RingConn has entered a partnership with Warner Bros.

The RingConn Gen 3 has arrived. After going up for pre-order in May earlier this year , it's now available to buy, starting at $349 (around £260 / AU$500). And to celebrate, it's entered an unusual partnership... or should that be Fellowship?

Let's have a look at the ring first. It offers haptic vibration alerts for health events (not notifications), which not even the best smart rings can do. Other features of note include vascular health insights, blood pressure and sleep apnea features. RingConn said the feature is 'the first smart ring brand to introduce sleep apnea monitoring with continuous SpO2 tracking every two seconds....all with no recurring subscription for premium insights.'

The key is in the specifics there, as other smart rings do offer reliable sleep apnea tracking. Recently at Samsung Galaxy Unpacked, the Samsung Galaxy Ring was cleared for FDA approval for its sleep apnea detection feature, so it's likely RingConn's claims are due to its specific sleep-tracking methodology regarding SpO2 measurement. We've reached out to RingConn for clarification.

Otherwise, the ring features compatability with iOS and Android, women's health tracking and activity tracking. With vibration alerts on, the Ring lasts 10 days, stretching to 14 with them off. It all seems very reasonably priced for a ring without an additional subscription, and we're almost finished with our RingConn Gen 3 review. Watch this space!

(Image credit: Future) Counting your steps to Mordor

It finally happened: a smart ring company entered a partnership with Warner Bros. to celebrate the 25th anniversary of The Lord Of The Rings: The Fellowship of the Ring (otherwise known as The Best One, and I'll hear no arguments otherwise). However, I certainly didn't expect it to be RingConn.

A press release states the partnership is 'bringing together one of fantasy's most epic film series and a new generation of wearable technology' as 'the collaboration celebrates the shared belief that greater awareness can empower better choices.'

Unfortunately, there doesn't appear to be a redesign of the Gen 3 ring to resemble the famous One Ring from the movies. The release says that 'to mark the partnership, RingConn will introduce exclusive film-themed rewards for eligible Gen 3 customers in the United States of America' — but it doesn't establish what those rewards actually are. In the words of Frodo: "all right then, keep your secrets".