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Razer is on a roll with its new cute releases, from its Pokemon Espeon and Umbreon Collection to its Pikachu and Eevee Collection - but now it's got Sanrio Edition keycaps out in the wild.
The new Sanrio Edition Razer Keycap Blind Box set was originally unveiled on Razer's community blog on July 12, 2026, but a new X (Twitter) post now reveals that it's available at Target stores in the US. These keycaps feature five designs of Hello Kitty and friends and can be swapped for your ESC key to inject it with that 'cute and cozy' factor. Only if you're okay with pressing a large replica of Sanrio's top mascot characters over the far easier-to-press original key of your gaming board.
Your keyboard's about to get a lot more charming.Every Razer Keycap Blind Box – @Hellokitty and Friends Edition holds one of five beloved @Sanrio characters, with a chance to unbox a secret chrome variant. Pop it on and give your favorite characters a forever keyboard.Now… pic.twitter.com/K8CQqeFbK4 July 23, 2026
Cute keycaps aren't exactly a new phenomenon. If you're as chronically online and immersed in the 'cute and cozy' world of gaming builds as I am, you've likely seen plenty of videos of them in the past and have been contemplating adding them to one of the best gaming keyboards you've got in your setup. However, these cute keycaps in particular include the likes of Hello Kitty and my personal favorite Sanrio character, Kuromi, holding real-life Razer tech.
While Razer doesn't state exactly what each character has amongst the palm of their paws, I could spot the white model Razer BlackShark V2 Pro that's perched on Cinnamoroll's head from a while away. It also appears that Pompompurin has managed to get his hands on the white model Razer Wolverine V3 controller . It's hard to decipher what laptop Kuromi has her hands on, but I at least hope she's got the Razer Blade 16, which currently sits on our best gaming laptops guide.
(Image credit: Sanrio/Razer) Sanrio fans have no shortage of Razer goodies
(Image credit: Razer/Sanrio) While the Sanrio Edition keycaps have yet to appear online, you can currently grab the Cinnamoroll Edition Razer Kraken Kitty V2 BT wireless gaming headset, which is now available to pre-order via the official Razer online store for US fans.
US: $139.99 at Razer
UK: Check stock at Razer
These keycaps are designed to fit MX cross-stem switches, which include the likes of the Razer BlackWidow V4 line-up. Their pricing hasn't yet been unveiled so I can't let you know what you can expect to fork out for these cute bling bags. However, if you're heading to a local Target near you to grab a few bags regardless, do make sure to check what board you have first to ensure it's compatible before spending a fortune on these randomized keycaps.
Talking of which, as you'd likely already surmised by now, they're available in blind boxes and cannot be purchased as a set. You have your "chance" to unbox one of the five designs and a secret chrome variant, which appears in one out of every 24 boxes, according to Razer . Personally, I'm not a huge fan of blind boxes, as you don't know what you're buying. There's every chance you could end up with just five Kuromi keycaps, and as much as I adore her, there is such a thing as too much Kuromi.
If you're in the same boat, you could alternatively grab Razer's Sanrio accessories from its Hello Kitty and Friends lineup starting from $27.99 at Amazon , no blind boxes included.
View all Razer Sanrio PC gaming accessories at Target
Not a Sanrio fan? Our team has also rounded up the best gaming chairs , the best gaming headsets , and the best gaming mice if you're looking to refresh your PC setup.
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