Ali G returns in 'Who Iz I?' — Sacha Baron Cohen's new film targets celebrities and royals

Sacha Baron Cohen is back as Ali G in a new film titled "Who Iz I?". The character caused a stir at the Wimbledon men's singles final, badgering Prince William about an alleged drug debt and attempting to sell illegal substances to spectators. Potential targets in the film reportedly include David Cameron and JD Vance.

Full text

Sacha Baron Cohen’s doofus voice-of-yoof has been making fresh mischief with new film Who Iz I? But who will he catch out this time? And what does his fictional hometown make of his return?

The Wimbledon lawn tennis championships are not generally a hotbed of crime. Yet this year, unprecedented infringements ocurred. Eleven players were fined a total of £34,000 for “audible obscenities” and “racquet abuse”. Meanwhile, a spectator at the men’s singles final called a heckler a “bumbaclat” before inviting them to fight, badgered Prince William to repay a drugs debt of £1,400 allegedly owed to him by Prince Harry from his days at Eton, and attempted to sell illegal substances to those seated near him – and beyond. “If u iz at dis borin wimbledore final lookin 2 get grand slammed,” he posted on Instagram, touting for business, “I iz here wif de hookup.”

The culprit was Ali G, real name Alistair Leslie Graham, AKA the malapropism-dropping home counties wide boy played by Sacha Baron Cohen, kitted out for the occasion in trademark skullcap and gold chain, plus custom Wimbledon jacket, traditional crossed rackets replaced with cannabis leaves. Security released him without penalty, but the reprimand was captured on scores of smartphones – including one held by Cohen himself.

More on this topic