Garmin Cirqa locks coaching feature behind Connect+ paywall for the first time

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The Garmin Cirqa is a strong new addition to Garmin's ecosystem of devices. It's a screenless fitness tracker like a Whoop band, working with the Garmin Connect app to track sleep, workouts, and health metrics. You can read all about what happened when I tested the Garmin Cirqa against a heart rate monitor during its UK launch event here.

One under-the-radar announcement most people have glossed over is that even though most features are subscription-free, you need a Garmin Connect+ subscription to access Garmin Coach. This is Garmin's digital coaching feature, offering personalized training plans for its users to help achieve their strength, running, or cycling goals.

The reason this is important is that it's the first time Garmin Coach has been locked behind a paywall. It used to be that more expensive watches came with Garmin Coach features, while less expensive watches didn't. That was it. This latest development means we could see future budget-friendly Garmin offerings, such as the successor to the Garmin Forerunner 70 , get Garmin Coach capabilities but keep them locked behind Connect+ in order to keep costs down.

While this is very much in line with how Fitbit and Apple run things on their fitness apps, it's a big change for Garmin and one that could rile existing users. We've seen how the Garmin community reacted to Connect+ when it was first introduced last year — negatively, with many people fearing new watch features would be locked behind a paywall, as ongoing subscriptions are very profitable for tech companies.

At least it's still substantially better value than Whoop's pay-annually mandatory subscription model.

Garmin acquires TrainingPeaks and TrainHeroic

(Image credit: TrainingPeaks) Garmin has acquired TrainingPeaks and its sibling platform TrainHeroic. TrainingPeaks is an incredibly popular cross-platform programming software where users can download and use fitness plans and communicate directly with coaches. It's available on lots of different devices, not just Garmin watches.

Naturally, many people are afraid this means TrainingPeaks will become a Garmin-exclusive piece of software, and anyone who currently uses, for example, an Apple Watch Ultra 3 will be left in the cold. Even those that use it on Garmins may fear another subscription will be required.

Our homes editor and ex-fitness editor Cat Ellis uses TrainingPeaks to train for her marathons. She said: "I use TrainingPeaks and a Garmin watch, so I’m interested in what the future will hold as the two become intertwined — but also concerned for owners of non-Garmin devices. It seems plausible that owners of devices from other brands — such as Polar, Suunto, and Amazfit — might be left out if Garmin folds TrainingPeaks plans into Garmin Connect+.

"I’m also curious how Garmin might integrate TrainingPeaks. Will there be a separate Connect+ membership tier that unlocks access to TrainingPeaks plans? What about plans from coaches that TrainingPeaks users currently pay for separately? It’s going to be an interesting time."

Cross-platform confirmation

(Image credit: Future) TrainingPeaks & TrainHeroic MD Lee Gerakos told DC Rainmaker that "TrainingPeaks will continue to operate as a cross-platform ecosystem, enabling athletes and coaches to use the devices, platforms and services that best suit their needs."

TrainingPeaks users can breathe a sigh of relief, for now — but it's not hard to connect the dots. Garmin's most recent, highest-profile product puts its coaching features behind a paywall at the same time it announces the acquisition of one of the most popular third-party coaching platforms. Garmin could be aiming to improve its coaching platform to get more people to join Connect+.

This isn't a bad thing per se — much of the criticism levelled at Connect+ was that its offering was a bit thin — but the pressure will be on for Garmin to keep its existing users, along with existing TrainingPeaks and TrainHeroic users, happy with how the new coaching features are implemented.