Microdrama Viewership Soars 28-Fold in Two Years, Romance Dominates

Microdrama viewership has grown 28-fold over the past two years, with the format no longer limited to a female audience — men are increasingly tuning in as well. More than two-thirds of viewers, regardless of gender, watch romance-based series. Peak viewing time mirrors traditional TV, with Sunday nights between 8 and 10 p.m. drawing the largest audiences, according to a new research report.