Ford's $30K Electric Truck Will Use Apple Maps, Not Google

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Ford is leaning on Apple Maps and their data for future vehicles.

$30,000 electric truck will have Apple-powered navigation system.

Next-gen BlueCruise will use Apple data for improved hands-off driving.

Android Automotive OS and Google Maps have been adopted by a number of automakers, but Apple is fighting back with a MapKit for Automotive SDK. It promises to provide a “beautiful and easy-to-use navigation experience powered by Apple Maps directly to the vehicle’s displays.”

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The technology will be integrated into Ford’s Universal Electric Vehicle Platform , which will underpin their highly anticipated $30,000 pickup as well as an assortment of other affordable EVs. Furthermore, Ford will use “road-level information from Apple Maps as part of the development of its next-generation BlueCruise” semi-autonomous driving system. The automaker said this will result in a more seamless hands-free driving experience.

More: Ford’s $30K Electric Truck Looks Tiny Next To Expedition In New Spy Photos

The companies didn’t release pictures or many details, but said drivers can expect natural language turn-by-turn directions as well as real-time traffic and incident information. Users can also look forward to an intuitive search feature with “detailed place cards.” There will also be multiple “routing options to help users easily find the best route to their destination.”

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While the automaker and tech giant didn’t elaborate, there’s little doubt the routing options will factor in recharging stops for long distance trips. This functionality is already built into Apple Maps as it monitors the battery and analyzes elevation changes as well as other factors along your route to identify appropriate charging stations along the way. It can also provide real-time charging station availability and help to find the nearest compatible charging station when the battery gets extremely low.

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Aside from already existing features, Ford confirmed the new integration will have a battery preconditioning function. This likely means that when drivers navigate towards a charging station, the battery will precondition itself for optimal charging when it arrives.

Ford CEO Jim Farley remarked, “Our new midsize electric vehicle will be priced around $30,000 and redefines what advanced technology can be – simple, useful, and truly attainable for more customers. We’re proud to embed Apple Maps’ navigation and mapping technology directly into our Universal Electric Vehicle Platform, giving customers the ultimate navigation experience alongside our Ford app, a full suite of software, and next-generation BlueCruise, all enabled by a new zonal architecture.”

Apple’s senior vice president of Services and Health, Eddy Cue, added “With our new MapKit for Automotive SDK, we’re bringing Maps further into drivers’ daily lives, giving them an incredibly accurate and easy-to-use navigation system that is seamlessly integrated into Ford vehicles.”

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Apple CarPlay

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