Microdrama audiences grow younger and increasingly male, Holywater report finds

A new report from vertical video platform Holywater Tech shows the share of men watching microdrama content has exploded in two years, up from just 1.1% of monthly active users in Q2 2024. The male audience was previously described as a "rounding error." The company says microdrama audiences are being fundamentally "redrawn," with viewers also skewing younger.