LG and Prime Video launch 'Creator Original' picture mode on select OLEDs by end of July 2026

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Filmmaker mode in reverse: Creator Original embraces your TV's processing power

Initially limited to 2026 C6, G6 and W6 OLED TVs

Rolling out by the end of July 2026

LG Electronics has partnered with Prime Video to launch a new picture mode in select LG TVs. The new mode, called Creator Original, will initially be exclusive to three 2026 models: the LG C6 , LG G6 and LG W6 series televisions.

The launch will be centered around the Masters of the Universe movie, which will be coming to Prime Video. And if you don't mind feeling very silly indeed, you can declare "I have the POWER!" into the LG Magic Remote for LG Smart TVs with webOS 23 or later to bring up content relating to the movie release.

Creator Original is the more interesting addition, though. It promises to deliver more control to creators than Filmmaker Mode, because it takes the opposite approach: instead of removing your TV's image processing and enhancement as much as possible, Creator Original embraces it, but with rules.

What is Creator Original on LG OLED TVs?

According to LG, Creator Original will enable TV and movie studios to set key parameters such as shadow detail and color balance, and to control how how motion processing and noise reduction are being used in your TV's processing, all to deliver the creator's preferred visuals, in theory.

In the case of Masters of the Universe , LG says that enables its TVs to "faithfully reproduce every glowing sword clash, shadowy Skeletor lair and explosive battle across Eternia."

Interestingly, Creator Original's pitch sounds remarkably similar to what Dolby is planning with Dolby Vision 2 . Dark area handling and control over motion handling control are key features of DV2, which has the same goal as Creator Original: making the most of the capabilities of high-powered TVs without sacrificing accuracy by putting control in the hands of movie makers, and using data in the file to tell the TV what to do.

However, Creator Original won't have the bi-directional tone mapping and certain other features of Dolby Vision 2 Max, which also has a new and improved image quality engine behind it.

But still Creator Original looks like it may tick the most interesting boxes of DV2, and it has one big advantage over it: it looks like it's going to arrive first.

Dolby Vision 2 currently has one streaming partner, Peacock , and one filmmaking partner (StudioCanal), and there's no sign of a launch date as yet, though in discussions with Hisense and TCL we've learned that it's expected before the end of the year.

In contrast, LG says that Creator Original Mode for Prime Video "is scheduled to roll out by the end of this month," meaning July 2026, and if Prime Video adds support across more of its enviable Amazon Studios and MGM library, that could be a strong range of movies that use it. Of course, the fact that it only works on three TVs is a bit of a limitation.

When we asked LG if it has any plans to support Dolby Vision 2, it said that it would wait to see how support for the format evolves — but said we shouldn't expect current TVs to get it. So if you're thinking of buying the LG C6 or G6, this might be the best you can do for these kinds of next-gen image features.

As for the movie itself, we rather enjoyed it: in our Masters of the Universe review we said "it's the unrelentingly fun popcorn movie that [we] had expected recent Star Wars movie The Mandalorian and Grogu to be."

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